If you’re retaining your sanity enough to stay abreast of the news on a regular basis, first of all, good for you. Secondly, you may find it exhausting. While many of us have a go-to news station, many of us may still be looking to diversify our news.
The way people get their news has changed entirely. We’re less likely to plop down in front of the television to play our local news and more likely to scroll through news stories on Facebook and Twitter. These stories, even when coming from major news outlets, are usually stories related to our interests either shared or produced by our own friends or the pages we follow. Since they’re displayed in passing, we often end up reading the news in a more fragmented and piecemeal manner than through traditional methods of readings or viewing the news.
Many regular readers and listeners of the news would prefer a tailored news delivery that pinpoints which issues, stories and outlets are preferred choices and presents them all in one place. Sound fabulous and futuristic? Well, you’re going to love Nuzzel.
Nuzzel, founded by Jonathan Abrams (who you may recognize as the founder of Friendster, HotLinks, and Socializr) is a news delivery service that sends customers a daily digest report of the most popular news stories from the customers’ friends and the people or pages they follow.
Sound awesome? Well, keep reading. Sound problematic? Well, keep reading too because there are some concerns. For consumers, Nuzzel can be downloaded from the Google Play or Apple App store allowing them to sign in with Twitter or LinkedIn. Once signed in, users receive news updates gathered from news monitoring and research tools that constantly scan, track and filter the most important news for to the user.
Nuzzel is especially important for PR professionals who want a good idea of what is trending, possible liabilities and industry news. It’s also good for lawyers who may want to stay abreast of legal news and law changes, or business owners who have to constantly monitor both the news about their business, field of interest and market fluctuations that may affect their current business model or future plans.
For business owners and other professionals who work in media intelligence and need to track trending news in their industry, insights and news reports can be requested through Nuzzel with their paid Intelligence service. With Nuzzel Intelligence, tens of thousands of news publications are tracked, reviewing hundreds of thousands of new stories each day which are shared on social media sites.
To access just the most relevant information, the user can enter the names of topics that are important for them and their customers. After that, they will receive briefings on those topics every day. The reports and insights users receive can even be tailored to their industry so they are only getting updates on what is relevant for their business and save time not scouring through hundreds or thousands of stories. The stories even receive interest scores to rank the relevance of each story to other stories also suggested by Nuzzel.
Interested? Their plans will set you back 39 dollars per month for their Professional package which includes five intelligence reports and allows ten recipients per report. That is their most basic package. You can also go for the Team plan which is 69 dollars per month and includes ten intelligence reports and 25 recipients per report, or the Enterprise package for 149 dollars per month that includes 30 intelligence reports for up to 50 recipients per report.
Business owners and entrepreneurs who need to grow their readership and get people interested in their industry or company can create custom Nuzzel Newsletters. To create a newsletter, users can sign into their Twitter accounts. The newsletters can be sent to customers directly, and in case you’re curious Nuzzel has quite a few featured on their website.
The ability to receive tailored news is both productive and precarious. On the one hand, the ability to avoid scrolling endlessly to find the news most relevant to you or the insights most relevant to your company or field of interest is invaluable. For larger companies or PR managers, it could save hours every day.
On the other side, an increasing issue with social media and getting our news from sources that are most likely to agree with us (generally most of our friends and the pages and groups we follow have similar political and social beliefs) has led to tunnel vision for what we consider to be authentic news. Diversifying news stories, publications, and outlets so that we’re not just receiving the news we want to hear or that we want to focus on gives users are a more well-rounded approach to educating themselves about current affairs.
Where do you stand? Leave a comment below or share the story with commentary!
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