Chinese Startup, Dseelab Lets You Project Holograms

By Akudo McGee 5 Min Read

Most of us are old enough to at least remember the bulky projectors that used to be in the classroom, a few may even remember using the old school projectors that you see in detective films, but we’d mostly all agree that it’s pretty old technology. In fact, until recently, most of us would have decided that the time for projectors, especially in the classroom was all but over.

Of course, that’s not the reality today. Articles have artists’ concepts have been published or proposed here and there. Some see the return of the projector in a slightly updated form similar to the newer ones that are used in classrooms today. Some visualize that projectors can be used as the tech on NCIS and other television shows where full body images and organs can easily be projected to solve a crime or (more likely) to teach a class of biology students. This next startup is blowing old ideas out of water when it comes to revamping projectors.

The Chinese-based tech startup, Dseelab has found a way to create a projector for holographic images. That’s right! Full 3D pictures in full color that look like the actual object, with depth and clarity. They can even move around. Some examples in their most recent demo videos show a flying bird, swimming fish, and even a blooming flower.

Best of all their device can be operated using only one’s mobile phone. The hardware is simple, meaning the actual production costs are low and the cost to purchase their technologies remain low as well. So far they have received over 10,000 orders since they started mass producing their products last summer.

They have three products available: the Dsee-50, Dsee-65 and the Dsee-100. The Dsee-50 is their smallest device able to accept a number of image formats (jpg, gif, mp4, avi, rmvb, gif, mp4, avi, rmvb, mpeg). It is capable of producing life-like images in various sizes powered only by the user’s cell phone. The Dsee-65 is a little larger, and it is capable of producing larger images with color and light, including the illusion of fire, galaxies and bright swirling circles. Their largest device, Dsee-100 is best for huge pictures. In their demonstration video, available on their website, the image created is about half the size of the user. This would be best for larger demonstrations like teaching a medium-sized or large class.

Their devices can be used on Android, iOS and Windows devices. Just this year, Dseelab was awarded $20,000 from the Haikou City government and only the year previous, they secured $2 million in investments from the Guojing government. Now videos of their amazing visual feats went viral, some receiving millions of views across the world. Just one video of them demonstrating their 3D images to a customer in Australia got over 20 million views.

What was once just something to be seen in science fiction films like Star Wars, can now be purchased and used by ordinary people. 3D images can be produced in real life, all without the help of 3D glasses. The projectors look like a set of rotating fan-like blades with LED lights and projects images (moving or still) in the air directly in front of the device. The computer controlled propeller device is fitted with hundreds of LEDs, and when the blades rotate at high speeds the LEDs change color quickly allowing images to appear in thin air.

The idea of 3D holographic images has come to the mind of other developers who have offered similar devices, however since Dseelab’s devices are cheaper and don’t have some of the same constraints as similar devices. The prices of their devices range from 2,000 yuan to 10,000 yuan (approximately $314.33 and $1,571.66 respectively).

They’re a young team as well! The average age of their team at the start of their startup in 2016 was 20, and now it’s only 24. This is a part of a broader trend of young people starting their businesses in China as the country becomes more innovative and encourages entrepreneurship with substantial financial support.

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